Welcome to our video library--our free resource for members to access tools and tips from leaders in the yoga community. Choose one of the categories below to get started:
Jennifer Hoffman, E-RYT 500, explains how online yoga classes can transform the way teachers reach their students and presents tips to start offering your classes on the Internet.
Francesca Cervero, E-RYT 200, discusses strategies for running profitable private yoga classes, including managing your energy and dealing with difficult clients.
Sherry Zak Morris provides tips and her expertise on how to open yourself and your studio up to the senior yoga market.
Rolf Gates offers lessons on how schools can offer workshops that maximize their benefits for yoga teachers.
Closed-captioning available | Duration: 57 min
Learn how to break free from yoga studios, grow your business and become a yoga leader in this Online Workshop from Racheal Cook, RYT 200 and small business consultant.
Kellie Adkins, E-RYT 500, covers how to write and design compelling content, attracting best-fit clients and studio partners and streamlining schedules.
Our panel shares their stories about how they turned their passion for teaching yoga into a career after spending years in other professions.
Francesca Cervero sat down to answer additional audiences questions following her workshop that taught strategies for running profitable private yoga classes.
Offering one-on-one instruction can be personally and financially rewarding. Francesca Cervero shares strategies for running a profitable private yoga practice.
Julia Kadarusman of Wanderlust Festival offers tips on how you can make your next yoga event – be it big or small – a well-attended success.
Does purchasing a song or album mean you're allowed to play it in your yoga studio's classes? Learn the answer to this question and many others from three representatives from Performing Rights Organizations (PROs).
Join Shari Pataky, Senior VP of Hays Companies, as she explains how liability affect yoga businesses and the insurance needs of yoga business owners, teachers and independent contractors.
Gary Kissiah offers tips to help yoga teachers protect themselves from liabilities and comply with the many laws that apply to their business activities.
We will cover the many issues involving the characterization of yoga teachers and other yoga studio workers as either independent contractors or employees.
Are you considering converting to the employee-employer business model? In this session, legal expert Gary Kissiah will discuss the steps to reclassifying independent contractors as employees.
Gary Kissiah explains how state and federal worker classification laws directly affect your business, what your legal obligations are and how the IRS responds to misclassification.
Former studio owner Darren Main and legal expert Gary Kissiah discuss leasing, partnership arrangements, registrations and permits.
Discover the legal issues related to operating online, including copyrights, trademarks, product liability, privacy policies, blogging, product endorsement and social media law.
Attorney Gary Kissiah teaches how to properly classify yourself and teachers at your studio.
Gary Kissiah offers tips to help studio owners protect themselves from liabilities and comply with the many laws that apply to their business activities.
This Online Workshop discusses sources of legal liability within our yoga businesses.
Gary Kissiah reviews the top ten legal issues affecting our yoga community today.
In this workshop, sixth-degree black belt and Zen Yoga studio owner Jason Campbell covers what drives the business of yoga studios, how to save money creatively and how to avoid mistakes.
Former Yoga Alliance board member Andrew Tanner offers lessons about opening a successful studio based on his experience in Mississippi.
Katie Myer explains user experience and provides tips on how you can optimize students' interaction with your yoga business.
Jason Campbell covers best practices for making decisions as a yoga studio owner. He’ll also share stories about turning around one studio and helping another succeed.
Brandon Hartsell provides a systematic approach for tapping into and making use of an invaluable resource—customer feedback.
Tom Gardner speaks about Conscious Capitalism and outlines how yoga studios and schools can flourish to the benefit of their stakeholders.
Zen Yoga studio owner Jason Campbell discusses how yoga teachers can attract new clients and reviews some case studies about teachers growing their businesses.
Moderator Carissa Ciuca and panelists Rob Walker, Lynn Bushnell and Mary Catherine Starr share experiences about managing yoga teachers.
Phil Swain focuses on steps to drive your personal enthusiasm for your yoga business into the culture of your organization.
Learn the best ways to use your school Directory profile to maximize visibility, market yourself and share your unique teacher training offerings with the world.
Justin Michael Williams and Karen Mozes teach how to refine your personal message and grow your yoga business into a successful and sustainable practice.
Kellie Adkins, E-RYT 500, shares best practices for creating compelling teaching videos with a low budget and minimal technical savvy.
Discover the best ways to utilize your RYT profile on Yoga Alliance’s Directory to maximize visibility, attract new clients and share your unique story with the world.
Justin Michael Williams, co-founder of Business of Yoga, LLC, offers 10 actionable tips on how to effectively and efficiently use social media to boost your yoga business.
Felicia Tomasko, E-RYT 500, recommends embracing silence to aid in the brainstorming process as a way to free your mind as a writer.
Sherry Zak Morris provides insights on how connecting with your community can be a valuable investment in your yoga business.
Jacob Griscom, president of Everyday Ayurveda, offers tips for yoga professionals on marketing practices that will benefit your customers and potential customers.
Santo LoPorto from AXA discusses retirement challenges, strategies and key considerations for retirement planning as well as retirement plans for Yoga Alliance members.
Suzanne Sterling offers advice about how to work with others and find your individual voice and role within the greater yoga community.
Debra Diamond talks about the Smithsonian Exhibition, "Yoga: The Art of Transformation," which traces the history of yoga.
Nathanael Chawkin provides specific tips and techniques you can use to enhance your focus in your work as a yoga teacher or studio owner.
Suzanne explains how individuals within the yoga community can find their voices and share power with others.
Teaching and Program Design
Operations and Studio Management