Be Clear, Concise and Consistent
Referring to the famous quote by Blaise Pascal, “I have made this letter longer than usual, only because I have not had time to make it shorter,” Felicia emphasized the need to write with brevity and efficiency – to omit unnecessary words and stay on message across all communication platforms. "Three aspects that I feel are important when creating content is that it's clear, concise and consistent," said Felicia.
Convey a Sense of Strength in Your Writing
Clarity includes not just the bare facts you're presenting but also "a sense of strength," Felicia said. If you use too many words, readers will feel like they're "slogging through the mud to find the main point,” she added.
When you lead a yoga class, it's okay to occasionally ramble a bit while speaking. Writing is different. "Strong language isn't necessarily just four-letter words but verbs that have a sense of action and forward movement to them," said Felicia. She recommended cutting adverbs as well as words like "got" and "get."
Vary Your Word Choice but Keep the Message the Same
Regardless of whether you're communicating through your website, social media or print, Felicia stressed that the core message you send should always be the same, just with different word choice.
"This doesn't mean we cut and paste exactly the same message onto all of the different formats we use to communicate with people or students,” said Felicia. “While it's important to be consistent in terms of our message, our authenticity and who we are, we also want to make sure we're not totally boring. So there is a balancing act in all of this."
Five Tips for Writing About Your Practice
Whether you're explaining who you are or what class you're teaching, remember to keep the three Cs in mind (clear, concise and consistent) and know your mission before you start writing.
- Keep workshop descriptions short and informative.
- Mention your own teachers and background in your biography but also include what is unique about you as a teacher.
- Be authentic in your writing. Breathe, smile at yourself and ask, "Who am I?"
- Before you find words, find silence.
- Share and collaborate with others. Ask for feedback on your work.
"The reality is we get better at writing through writing. And we get better at writing by turning off our inner critic. And we get better at writing by spending space in silence and spending time in silence,” said Felicia.