In 2022, Yoga Alliance commissioned a global survey and national focus groups aimed at gathering insight into yoga participation and practices across various audiences.
The “Yoga in the World” study is the first of an on-going series of research efforts by Yoga Alliance to benchmark and track not only yoga trends around the globe, but public perception and barriers that prevent individuals from practicing yoga.
Building on the organization’s 2016 survey of “Yoga in America” (focused on the United States), Yoga Alliance recognized the need to expand its research to more fully understand how to increase the accessibility of yoga globally.
Conducted in collaboration with Sensis, a partner organization, a comprehensive global survey targeted yoga practitioners and the general population in 10 countries, including the United States, United Kingdom, Brazil, Germany, Chile, China, India, Kenya, Nigeria, and the United Arab Emirates. Teachers and studio owners were also surveyed in the U.S., U.K, Brazil, and Germany.
Eleven focus groups were also conducted in the United States fielded by partner organization Ebony Marketing Systems, to understand yoga participation among Asian, Black, and Hispanic communities.
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