CE Workshop | Developing a Sales Culture at Your Yoga Studio, 2013 Business of Yoga Conference

March 28, 2014

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About This Wokrshop

Raw capitalism probably isn't the first thing you associate with yoga, but in the $7 billion-a-year industry, competition does exist, so it pays to be business savvy.

YogaWorks CEO Phil Swain explained at the 2013 Business of Yoga conference in Washington, D.C. that creating a sales culture at yoga studios includes wanting to actually be competitive instead of coasting.

"As the industry grows and bigger companies come around, you're going to have to take a serious look at how you're operating your business," said Phil.

About the Presenter

Phil Swain is the CEO of YogaWorks and has spent over 35 years in the health and fitness industry. He helped create The Sports Connections, Spectrum Clubs, Sports Club LA and Reebok Sports Club/NY prior to joining YogaWorks. Phil has a passion for building health and wellness businesses and has doubled the size of YogaWorks through his belief in the healing properties of yoga.

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