We are excited to provide these complimentary resources to help you grow a sustainable yoga business, or learn more about how to start one. The articles and videos below contain business planning information, legal assistance, marketing ideas and practices, and even legal resources.
While a few of the recordings will be available publicly, most of these will be available in full only to our members.
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Kellie Adkins shares best practices for creating compelling teaching videos with a low budget and minimal technical savvy.
Phil Swain focuses on steps to drive your personal enthusiasm for your yoga business into the culture of your organization.
Suzanne Sterling offers advice about how to work with others and find your individual voice and role within the greater yoga community.
Justin offers 10 tips on how to effectively and efficiently use social media to boost yoga business.
Rolf Gates offers lessons on how to offer workshops that maximize their benefits for yoga teachers.
Brandon Hartsell provides a systematic approach for tapping into and making use of an invaluable resource—customer feedback.
Francesca Cervero shares strategies for running a profitable private yoga practice.
Hear Yoga Alliance President and CEO Richard Karpel explaining the reasoning behind these changes in his address during the membership meeting—a speech that resulted in a standing ovation.
Nathanael Chawkin provides specific tips and techniques you can use to enhance your focus in your work as a yoga teacher or studio owner.
In this video, Debra Diamond talks about the upcoming Smithsonian Exhibition, “Yoga: The Art of Transformation,” which traces the visual history of yoga.
In this lecture, Tom Gardner speaks about Conscious Capitalism and outlines how yoga studios and schools can flourish to the overall benefit of, rather than at the expense of, their stakeholders.
Financial GPS (PDF)
The Art and Science of Profitable Private Teaching (PDF)
Creating a Business Plan (PDF)
Gentle Kripalu Practice (PDF)
How to Use Marketing to Serve Your Customers (PDF)
Karma Service Yoga (PDF)
Tell the World Who You Are (PDF)
Ten Tangible Tips for Social Media Success (PDF)
Yoga for Seniors (PDF)
Yoga Videos 101 (PDF)
Yoga UX (PDF)
Creating a Business Plan
Essential Legal Issues for Yoga Studios (PDF)
Essential Legal Issues for Yoga Teachers (PDF)
Ten Tangible Tips for Social Media Success
The Art and Science of Profitable Private Teaching
Essential Legal Issues for Yoga Studios
Essential Legal Issues for Yoga Teachers
Gentle Kripalu Practice
How to Use Marketing to Serve Your Customers
Karma Service Yoga
Tell the World Who You Are
Yoga for Seniors
Yoga Videos 101