About This Workshop
Pricing services is one of the most common issues for yoga professionals. There is no true industry standard—rates fluctuate based on location, experience, and demographics. This workshop walks through best practices, pricing strategies, and the magic formula for yoga businesses. Look at drop-in rates, intro offers, and monthly memberships designed to engage and retain students whether you are a yoga studio or solo yogi-preneur. This workshop also provides additional support through the Yoga Alliance CommUnity Forum.
Closed Captions (PDF)
About the Presenter Show
Born to a hippy artist mother and business father, Michael Jay has honed his creativity, passion, and a love of yoga since (literally) forever. With a background in marketing, running, and selling Canada’s multiple award-winning yoga studio Open Space Yoga, he is a champion of building productive yoga communities and developing simple systems for yoga business owners. As a seasoned yoga instructor and business owner, Michael understands first-hand the importance of finding clarity, direction, and ultimately, success in one’s business. Michael leads webinars, group training, and private yoga business strategy sessions with yoga studios and solo yogipreneurs worldwide.
Ingrid Thompson loves all things wellbeing and feeling healthy. She is a financial educator and mentor for small business owners, especially for businesses in allied health and wellbeing. Her book So You want to Start a Business provides Basics 101 when it comes to getting started in business. Her superpower is making complex things easy to understand, particularly when it comes to financials, numbers, and business insights. Ingrid’s mission is to teach every business owner to understand the way money works in their business (a massive goal!) and to “make the world better one financially healthy business at a time.”
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