CE Workshop | Our Exercise Brand (OXB): A Narrative of Brand Building and Conscious Consumerism

Laura Treganowan is a co-founder of OXB jewelry, where she primarily works on marketing and operations. Prior to Our Exercise Brand, she was deeply involved in the fitness industry as a full-time indoor cycling instructor and trainer. She spent years opening up new cycling studios locally, nationally, and internationally. In addition to cycling, Laura worked as a freelancer building websites and creating social media and digital marketing strategies for entrepreneurs across many industries. She now works full-time on OXB. Fun fact, she met co-founder, Maggie, in her 7am spin class.

Maggie Kyle is a co-founder of OXB studio, where she focuses on product development and creative direction. Maggie’s career in jewelry began after she completed her yoga teacher training. She created a yoga-inspired jewelry line that sold locally in yoga studios and nationally at CorePower Yoga. To further her jewelry education (which she previously knew nothing about), Maggie apprenticed with a master goldsmith in Denver, Colorado for two years. She shifted design focus to develop Oxbow Designs where she makes fine jewelry, engagement rings, and features collections in Urban Outfitters and Free People. As a jeweler and fitness enthusiast, people always ask her if their jewelry is safe to work out and/or shower in. She met Laura in her 7am spin class, and together they built Our Exercise Brand, a line of sweatproof jewelry.