About This Workshop
It can be tempting to dive head-first into the largest yoga market you can find and see how things go. However, tackling a big market right away is not always a wise idea. Aiming too high too fast can cause you to stretch your resources thinly and become overwhelmed. On the other hand, getting your start in a smaller (or niche) market is almost always a solid yoga business plan. Targeting a smaller customer base will enable you to pivot your product faster, scale seamlessly, and create opportunity to engage with your users regularly. This workshop takes a closer look at the benefits of defining your niche market and guides you through the process with easy-to-understand steps.
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About the Presenter Show
Born to a hippy artist mother and business father, Michael Jay has honed his creativity, passion, and a love of yoga since (literally) forever. With a background in marketing, running, and selling Canada’s multiple award-winning yoga studio Open Space Yoga, he is a champion of building productive yoga communities and developing simple systems for yoga business owners. As a seasoned yoga instructor and business owner, Michael understands first-hand the importance of finding clarity, direction, and ultimately, success in one’s business. Michael leads webinars, group training, and private yoga business strategy sessions with yoga studios and solo yogipreneurs worldwide.
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