Yoga Alliance and Yoga Journal Partner to Create and Fund the 2016 Yoga in America Study
Yoga Alliance and Yoga Journal have announced a partnership to conduct the 2016 Yoga in America Study (2016 YIAS). This partnership will bring even greater resources and funding to what is widely considered the most comprehensive study of the yoga consumer market.
“Yoga Journal is the number one yoga media brand in the world, and we are the world’s largest registry for yoga teachers and schools. Together we’ll be able to accomplish more for the yoga community and that’s exciting,” said Barbara Dobberthien, chief operating officer at Yoga Alliance.
The Yoga in America Study is done every four years. Its insights have been used by everyone from yoga professionals to journalists to gauge public opinion, track industry growth and predict trends.
“We are delighted to partner with Yoga Alliance for the next Yoga in America Study,” said Dave Smith, director of operations at Yoga Journal. “Together, we will be able to bring a new level of expertise and service to our growing industry and community.”
The 2016 Yoga in America Study conducted by Yoga Journal & Yoga Alliance is slated to be complete Q1 of 2016.