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Panel Discussion: Business Planning the Yogic Way

Presented by Darlene Maclachlan, E-RYT 500, YACEP, Kellie Adkins, MS, E-RYT 500, RPYT, RCYT, Jason Campbell, E-RYT 500, YACEP, Joan Dwyer, RYT 200 | Published on: November 22, 2016

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About this workshop

In this moderated panel discussion, yoga entrepreneurs share their passion for yoga and the nitty-gritty details of creating and sustaining a yoga business. Learn about building a business plan and minimizing risk, turning vision into action and creating a model-specific growth and marketing strategy. Gain tips for evaluating the effectiveness of a business plan to reflect changes in the market. 

About Our Presenters

Darlene Maclachlan, E-RYT 500, is a business and risk management consultant. For 18 years, she has assisted yoga business owners with developing business plans and conducting risk assessments. Kellie Adkins, E-RYT 500, RCYT and RPYT, founder of an RYS 200 and RYS 300 and the Wisdom Method, is a holistic business and strategy consultant to help yoga business owners succeed. Joan Dwyer, RYT 200, is the moderator of this panel. She owns an RYS 200 and All That Matters Yoga and Holistic Health Centers. She draws on her experience as a strategic consultant, empowering yoga teachers and studios to succeed.

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