Become a Partner

Yoga Alliance offers a variety of partnership opportunities for businesses to promote their alignment with Yoga Alliance. All partnerships provide year-round recognition and visibility to Yoga Alliance members and have been evaluated by our socially conscious member benefits committee.  

Partnering with us provides:

  • Year-round exposure for your products and services to over 100,000 yoga teachers, schools and studios
  • Customized opportunities to meet your needs 
  • Increased awareness and build relationships with our yoga community
  • Business growth, increased sales, measurable ROIs
  • Dedicated staff that provide  exceptional customer service to our partners

2013 Statistics and Metrics

  • 6,000 visits to the Yoga Alliance member perks page
  • Third most highly trafficked page on our website
  • Periodic member perks emails – 25% avg.  open rate , 15% click through
  • Custom partner email average open rate – 34% avg. open rate, 17% avg. click through
  • 12,000 visits to the Yoga Alliance annual conference website in 2013


"In the 14+ years of working in the insurance program business for associations/affinity groups, the response and number of policies we have issued for the Yoga Alliance registered yoga teachers has been the most significant ever!" 

- YA liability insurance partner and conference sponsor, Shari Pataky, Hays Companies 

Yoga Alliance Partner, Nine Jackson, Yoga Flip-Chip

 “We are pleased with the program’s overall responsiveness to our service...and feel that it will continue to build through increased awareness, repeat users and word of mouth through the Yoga Alliance community.” 

- Yoga Alliance Hotel Program partner, Kevin Armitage, Local Hospitality, Inc.


Partnership Options

The partnership opportunities brochure provides an overview of the various partnership types Yoga Alliance offers – endorsement, affinity and associate vendor membership. 

Endorsements provide a “best in class” designation, which communicates to all consumers and Yoga Alliance members that it is a product or service of high quality that has met Yoga Alliance criteria, processes and policies for endorsement.

  • Exclusive: Select companies may be granted an endorsement by Yoga Alliance in a singular product or service category.
  • Non-exclusive: Companies may be one of many recipients of an endorsement by Yoga Alliance in this product or service category.

Affinity Partnership
Affinity partners are leading industry providers evaluated and selected by Yoga Alliance because they provide tangible and financial benefits to our members.


Associate Membership (vendor) Associate vendor memberships are entry-level opportunities available to many types of businesses already in or seeking to enter the yoga market at an unbeatable price.

  • Established company: Companies entering the yoga market or seeking to enhance product or service visibility.
  • Start-up company: Companies that have been in business for less than three years that are looking to enter the yoga marketplace and wish to increase awareness of their product  or service.

As an approved partner, you may use these easily identifiable logos on your marketing materials to show your support of Yoga Alliance and our community materials.

Additional Opportunities

Yoga Alliance offers approved partners additional opportunities to support your targeted marketing programs.  Let us work with you to build a custom package to maximize your presence in the yoga market.

  • Website Ads (
    Premium spaces on highly trafficked pages are available for approved ads.
    • Website rates: $1,750/month, $1,500/month for 6 months, $1,250/month for 12 months

  • Annual Conference Sponsorship
    Join Yoga Alliance at its annual Business of Yoga Conference for access to hundreds of yoga decision makers.  Build relationships with the most influential contributors in yoga. Sponsorships include additional recognition and exposure. For more information, visit our conference page

  • Online Workshop Sponsorship
    Yoga Alliance is dedicated to furthering the education of our members. Support our members and gain exposure through outreach efforts for events, audio shout outs pre- and post-event, and your very own custom ad at the end of the presentation. Also includes hyperlinked logo on online workshop registration invitation.
    • Workshop Hosting Rate: $1,250

Interested in Becoming a Partner? 

We welcome applications from companies whose products or services would support our yoga teachers, schools and studios in their work and daily lives.  

All partnerships provide year-round recognition and visibility to Yoga Alliance members. Our Member Benefits Committee, which consists of Yoga Alliance members, reviews and approves all partnership applications to ensure that our members will enjoy the benefit programs. Our board also approves all exclusively endorsed partners. Part of the committee and board review process includes evaluating each company for socially conscious business practices.

Applications for business partnership may be found below: 

Send questions or completed applications to businessdevelopment(at) We look forward to receiving your application and working with you in the future!




Copyright 2014 by Yoga Alliance