Yoga Alliance® offers a variety of partnership opportunities for businesses to promote their alignment with our yoga community. All partnerships provide year-round recognition and visibility to the Yoga Alliance community. View our current Member Perks programs provided by our partners.

Why Partner With Yoga Alliance?

  • Gain year-round exposure to over 96,500 yoga teachers, schools and studios who are decision makers and key influencers in the yoga market.
  • Share your product and service with your target market.
  • Offer your products for sale to our community through our exposure channels: targeted email campaigns, website, ads and customized sponsorship.
  • Increase your brand awareness to leaders in the yoga community.

View partnership rates and benefits in our Partnership Brochure.


Partnership Opportunities

We offer a variety of partnership options or levels. Read our Partnership Brochure for detailed descriptions of our three partnership levels.

We provide opportunities for partners to grow and increase their ROI over time by upgrading their partnership. Higher-level partnerships receive more opportunities for exposure.

Additional opportunities for significant exposure to your target market of business owners and decision makers are also available. Maximize your presence through a wide variety of channels. Partners may receive discounted rates for some of the items listed below.

  • Website Ads – ads on one of the most frequently visited pages of our website
  • Online Workshop Sponsorship – includes hyperlinked logo on the Online Workshops page for six months and in one email about the workshop, ad before show begins, in-room and a shout-out by Yoga Alliance at the beginning and end of event
  • Postal Mail List Rental – one-time rental of postal mailing list
  • Yoga Alliance Foundation Sponsorship – support our yoga community by sponsoring scholarships.


How to Apply

We welcome applications from companies whose products or services support our yoga teachers, schools and studios in their yoga work and daily lives.

Each partnership is approved after a thorough review and evaluation by our Member Benefits Committee and, if applicable, board of directors to ensure high quality, ethical and sustainable products and services. View our Partner Eligibility and Application Criteria. View our Policy for Partnering with an RYT, RYS, YACEP, Continuing Education Provider, or Certification Program.

Fill out an application:

  • Affinity and Endorsed Partner Application (Word) (PDF)

Send questions or completed applications to

We look forward to receiving your application and working with you in the future!


YA flower logo 

Gain Measurable Return on Investment

  • Over 90,400 yoga teachers (some of whom may also be studio owners)
  • More than 6,200 school owners and decision makers
  • More than 12,200 continuing education providers who offer CE courses for our members
  • Over 100,000 visits to our Member Perks page in 2016


Yoga Alliance is a nonprofit 501(c)(6). Yoga Alliance Foundation is a nonprofit 501(c)(3). This website refers to the two organizations as "Yoga Alliance." Copyright 2018 Yoga Alliance. Yoga Alliance, the Yoga Alliance logo, RYS, RYT, and YACEP are registered marks with the USPTO and other jurisdictions.
Copyright 2019 by Yoga Alliance