Kellie stressed that every video you create must answer five questions:
Why: Realizing Your Purpose and Method
Your ”Big Why” is your purpose. Kellie identified herself as someone who likes to heal others. Your “Big Why” answers questions such as Why do you like yoga? Why is it a part of your life? Why do you want to teach yoga to others?
The specific “Why” focuses on which methods you select to create your platform, such as a library of videos showing you demonstrating asana techniques. Your specific “Why" can be tied into your “Big Why," but the latter, as part of your core, remains constant while the former is subject to change depending on the project.
Who: Be a Leader in Your Field
When identifying your target audience, consider combining yoga with something else you're passionate about sharing and figure out if there is an under-served group, who could benefit from your unique set of skills and interests. From there you can hone in on a niche, which could be anything from yoga for knitters to yoga for kids.
Kellie repeated the idea that "you can talk to anyone, but you can't talk to everyone." If you try to serve everyone, not only will you can burn yourself out and waste resources, but also your content won't be as engaging as content that speaks directly to a specific audience.
What: Sharing Is Caring (and Good for Your Bottom Line)
Figure out "'What' becomes so much easier" once you know your motive and audience, said Kellie. Your "What" is your platform—a combination of your skills, talent, strengths and your own take on your yoga practice. "What you need to make sure of before you do anything is that your what, whatever it is that you're going to share, reflects your why and speaks directly to your who," said Kellie.
Remember to speak to your students' needs, not your methods of teaching. Explain to them how your yoga is designed to help them instead of reciting technical jargon about your practice.
How: Lights, Camera and Action
For instructional videos, prepare a script. Also consider whether an attached microphone works best for you if you're guiding students step-by-step through your postures while you demonstrate them. An alternative Kellie recommends is overdubbing audio after you’ve filmed a sequence. This option allows you to focus on demonstration while you are teaching and provides better audio quality.
Lighting can be tricky whether it's indoors or outdoors. Direct or overhead lights work better than lights cast from under you. If you are launching a speaking series, consider having yourself or your guest speakers sit in front of a plain, white wall, which makes speakers more visible.
Where: Choose the Right Online Platforms
While YouTube, Facebook and Instagram are among the most popular platforms for hosting videos, there are several other sites that allow you profit from your videos. Powhow and PopExpert allow you to upload content, package it and sell it again. The Yoga Recipe, Udemy, Wello and membership sites can also work for video distribution.