We are excited to provide these complimentary resources to help you grow a sustainable yoga business, or learn more about how to start one. The articles and videos below contain business planning information, legal assistance, marketing ideas and practices, and even legal resources.
While a couple of the recordings will be available publicly, most of these will be available in full only to our members, and will require you to log in to view the full video.
Hear Yoga Alliance President and CEO Richard Karpel explaining the reasoning behind these changes in his address during the membership meeting—a speech that resulted in a standing ovation.
Nathanael Chawkin provides specific tips and techniques you can use to enhance your focus in your work as a yoga teacher or studio owner.
In this video, Debra Diamond talks about the upcoming Smithsonian Exhibition, “Yoga: The Art of Transformation,” which traces the visual history of yoga.
“Conscious Capitalism. Here’s the basic view: to be great you need a purpose and that purpose needs to be evident and needs to be true…Over time, that’s the most important thing you can communicate [as a business]—why you’re there and how you’re doing the work that you’re doing,” says Tom Gardner.
In this lecture, Tom Gardner speaks about Conscious Capitalism and outlines how yoga studios and schools can flourish to the overall benefit of, rather than at the expense of, their stakeholders.
Financial GPS (PDF)
The Art and Science of Profitable Private Teaching (PDF)
Creating a Business Plan (PDF)
Essential Legal Issues for Yoga Studios (PDF)
Essential Legal Issues for Yoga Teachers (PDF)
Gentle Kripalu Practice (PDF)
How to Use Marketing to Serve Your Customers (PDF)
Karma Service Yoga (PDF)
Tell the World Who You Are (PDF)
Ten Tangible Tips for Social Media Success (PDF)
Yoga for Seniors (PDF)
Yoga Videos 101 (PDF)
Yoga UX (PDF)
Creating a Business Plan
Ten Tangible Tips for Social Media Success
The Art and Science of Profitable Private Teaching
Essential Legal Issues for Yoga Studios
Essential Legal Issues for Yoga Teachers
Gentle Kripalu Practice
How to Use Marketing to Serve Your Customers
Karma Service Yoga
Tell the World Who You Are
Yoga for Seniors
Yoga Videos 101